Est. 2023 · Slightly Burnt Since Day One
We didn't mean to start a brand. It just happened.
Like most good things — it started around a campfire, with bad timing, burnt toast, and zero regrets.
The origin story
The toast burned. The coffee went cold. Nobody left. That's when we knew we were onto something.
— Patti, Founder · Campsite somewhere in Victoria, 2023
🍞
Born at a campfire. Built for the rest of us.
It was a long weekend. The campfire got too hot, the toast got too burnt, and the playlist got too loud. But everyone stayed. Nobody pulled out a gear checklist. Nobody talked about ultralight packing. We just sat there, slightly overdone, totally fine.
That weekend turned into a brand. Not because we planned it — but because we realised nobody was making apparel for people who camp like us. Casual, imperfect, and genuinely loving every second of it.
So we started Burnt Toast Club. Soft tees with a playful edge, for the people who bring too much food, forget the tent pegs, and have the best time anyway.
Est. 2023
Born at a campfire
30 days
Happiness guarantee
What we believe in
The Toast Club code
🔥
Imperfection is the point
Burnt toast isn't a mistake — it's a vibe. We make apparel for people who embrace the slightly overdone moments in life.
🏕️
Camping is a feeling, not a skill
You don't need ultralight gear or a permit for the best trails. You need good company, a campfire, and a tee that doesn't itch.
☕
Slow mornings over everything
The best part of camping isn't the hike. It's the hour before anyone else wakes up, the cold coffee, and the total silence.
🌿
Quality over quantity
Considered drops, no rushed releases, and nothing that doesn't meet the standard. If it's not right, it doesn't ship. Simple as that.
🤝
Community over algorithm
We'd rather have 500 genuine fans than 50,000 passive followers. The Toast Club is real people, not a funnel.
😌
30-day happiness guarantee
If your tee isn't right, we fix it. No forms, no hoops, no fine print. Just send us a message and we sort it out.
How we got here
The timeline
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2023 · The idea
The worst camping breakfast, the best idea
A long weekend at a campsite somewhere between nowhere and perfect. The toast burned, the coffee got cold, and somehow everyone had the best time. The brand concept was born on the drive home.
👕
2023 · First designs
Toast Over Fire drops first
The flagship design — a bold campfire badge graphic in the BTC palette. Printed on the softest 180gsm ring-spun cotton we could find. The tee that made us think this might actually be something.
🛒
2025 · Store launch
Burnt Toast Club officially opens
Three collections live: Toast Over Fire, Slightly Lost, and Campsite 001. The campfire is lit, the tees are ready, and the club is open — worldwide.
🌏
2025 · The club is open
First orders in. Vibes confirmed.
First orders landed and the feedback was exactly what we hoped for — soft, crispy graphics, and people who get the vibe. We're just getting started.
✨
2026 · What's next
New drops. Same energy.
More tees, new graphics, and a hoodie range quietly in the works. Subscribe to the newsletter — you'll hear about everything first.Subscribe to the newsletter — you'll hear it first.
The Burnt Toast Manifesto
We believe the best moments happen when things go slightly wrong. When the toast burns. When the tent takes forty minutes to pitch. When you forget the speaker but someone starts singing anyway. That's the Toast Club. Slightly burnt. Totally fine.
— Burnt Toast Club · Est. 2023
Ready to join the club?
Soft tees, crispy graphics, and a little bit of attitude. Free shipping on orders $75+.